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Web Seminars
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Web Seminars allow the CEMA community the flexibility to join and learn from industry experts no matter where they are geographically located. Each Web Seminar always concludes with an open Question and Answer session to address specific questions and issues.
2012 Web Seminars
January
January 31, 2012
Intel "Green Book" A Case Study - Results
Online Web Seminar #2
9:00 a.m. - 10:00 a.m.
The Blue Guide to Being Green, a Step-by-Step Guide to Smart Event Practices that Improve the Environmental, Social, and Economic Outcomes of Intel Events
Overview of the Event: Intel/CEMA have partnered together to provide a web seminar series that follows Intel's journey and passion around the development, implementation and measured results from their work in improving the environmental, social and economic outcomes of Intel events.
Web Seminar #1: The Blue Guide to Being Green – Design/Development/Execution Plan (Held August 25, 2011)
Intel-Green-Events-Webinar--1
Web Seminar #2: The Blue Guide to Being Green – Tools for Tracking & Measuring CO2 Savings
Intel Green Events CEMA Webinar 2
Web Seminar #3: The Blue Guide to Being Green – Results
Past Seminars
Leveraging Social Media to Drive Better Attendee Engagement
Desiree Lehrbaum, Principal, Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this online session, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. We'll discuss ways you can measure social media impact and review real world innovative applications. Whether you're just starting out or a seasoned digital native, you'll want to check out this session.
The presentation is available at http://bit.ly/673suZ and the web seminar is available On Demand.
Virtual Events Game Plan: "Your Digital Gameplan: Data and Insight To Achieve Higher Program ROI"
More than just virtual events, digital is the umbrella term for web-driven participatory media, social networking, crowd-sourced content and even traditional digital outreach such as email marketing. By bringing this ecosystem of tools under one strategic banner, senior event marketers can drive continuous engagement with key audiences, drive down costs, lower cost-per-impression, improve the attendee experience, and optimize communications across multiple channels.
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